News: Microelectronics
2 September 2020
pSemi appoints new VP of sales & marketing
Murata company pSemi Corp of San Diego, CA, USA – a fabless provider of radio-frequency integrated circuits (RFICs) based on silicon-on-insulator (SOI) – says that Vikas Choudhary has joined it as vice president of sales & marketing, leading its worldwide sales, applications engineering, marketing and marketing communications teams, and responsible for driving its RF, power and sensor products into existing and emerging markets.
“Vikas adds a wealth of strategic sales and marketing experience to our executive team,” says CEO Sumit Tomar. “He has a proven track record of directing global teams of sales, product, channel marketing and engineering professionals to develop new products and generate hundreds of millions in revenue,” he comments.
Choudhary has more than 25 years of broad experience in the global semiconductor, IC, hardware architecture and systems engineering industries. He has held numerous leadership positions of progressive responsibility while heading marketing, engineering, and strategy spanning eMobility and inertial sensors at Analog Devices. He was instrumental in establishing an R&D center for PMC Sierra India as a country manager.
Choudhary earned his master’s degree in electrical engineering from UCLA and an MBA from Northwestern University’s Kellogg School of Management. He is the editor of the book ‘MEMS: Fundamental Technology and Applications’ and has five issued patents and several journal and conference publications to his name.
