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News

5 March 2007

 

North America handset shipments should reach 163m in 2007, with Motorola continuing to dominate

North American handset sales are expected to grow 6% in 2007 to 163m units, according to market research firm Strategy Analytics.

With aggressive subsidies at the heart of their strategies, operators will focus on driving 3G handsets across their user base. EV-DO sales will more than double from the 23m in 2006, while W-CDMA will push toward 10m units.

Motorola dominates the North American handset market, with a 38% share of shipments and a leading position in all the major US cellular interfaces. LG, Samsung, and Nokia are in a virtual dead-heat share race.

While Samsung is best positioned to emerge victorious with positions at all of the major operators, it will struggle to maintain focus on the North American market as it tries to balance global handset development priorities, reckons Strategy Analytics. LG will win the race if it can speed W-CDMA device launches to extend its 50% W-CDMA share position while balancing entry-tier and high-tier CDMA and GSM growth, concludes Strategy Analytics.

Visit: http://www.strategyanalytics.net