1 September 2015

GigOptix establishes Global Customer Operations Organization

GigOptix Inc of San Jose, CA, USA (a fabless supplier of analog semiconductor and optical communications components for fiber-optic and wireless networks) has announced the inception of the Global Customer Operations Organization (GCO), led by executive VP of global sales & marketing Dr Raluca Dinu. The change in organization structure aims to establish complete alignment of the company's operations with the customers' requirements, by integrating into one organization the driving of a strategic roadmap, tactical and product marketing, engineering applications, and global sales.

"While GigOptix has always been driven by technology and leading-edge innovation, the continuous growth of the company requires a focused marketing-driven direction," says Dinu. "The Global Customer Operations Organization leads the business directions and provides the product and technology roadmap targeting profitable markets and strategic customers," he adds. The Marketing Department will be driven by four marketing directors, each with full leadership of a roadmap and profit and loss (P&L) in their areas. "With an extremely knowledgeable, technical marketing and sales team, GigOptix is poised to strengthen its business in its existing markets, develop its presence in new markets aligned with its strategic directions, and fundamentally deliver performance in line with market expectations," Dinu believes.       

GigOptix has correspondingly added two new marketing directors: Dr Koichi Murata as director of the GigOptix Telecom Marketing, and Anthony Jackson as director of Wireless and RF Product Marketing.

As a veteran of the optical communications industry, Murata previously worked for Nippon Telegraph and Telephone Corp (NTT) Laboratories for 26 years. His activity revolved around the development of high-speed mixed-signal ICs using III-V semiconductor technologies for long-haul large-capacity optical transmission systems. As senior manager of the High-Speed Devices and Technology Laboratory and the Metro-Access Network Division, Murata managed the development and commercialization of the optical components and modules for 100/400Gbps digital coherent systems, InP-based Mach-Zehnder modulators, InGaAs/InP avalanche photodiodes (APDs), next-generation network control LSIs for the convergence of mobile and access network, and optical sab-assemblies for 100GbE and 400GbE. He has 96 individual patents, and has published more than 160 papers in professional journals and international conference publications.

Jackson joined GigOptix from TriQuint/Qorvo, where he led the marketing RF product line, with emphasis on low-noise amplifiers (LNAs) and surface acoustic wave (SAW) filters used in mobile handsets, tablets, and other wireless devices. Prior to Qorvo, Jackson led the development and delivery of 2.5Gbps through 3Gbps wireless and RF contracts at AC Wireless.

In addition, marketing directors for the other product lines are as follows:

• Tom Kapucija leads Datacom Marketing. In his previous experience, at Micrel he managed product line marketing for LR/ER applications to 11.3Gbps as well as the FTTx product portfolio for GEPON, GPON, and next-generation XGPON. At Mindspeed, his primary responsibility was the development and launch of the Broadcast video portfolio for HDTV applications at 1.5 and 3.0Gbps as well as the asynchronous crosspoint switch portfolio to 3.2Gbps. At Gennum, Kapucija was responsible for the serial broadcast video family transition from SDTV to HDTV with definition and launch of thee first complete single-rate chipset and roadmap definition for a multi-rate family to support SDTV and HDTV requirements.

• Dan Takise leads ASIC Global Sales and Marketing activities. Previously, he was VP of marketing at ESS, where his responsibility included product marketing, technical product marketing, application team, and marcom of about 60 people, for products that included DVD, DVD recorder, PC and mobile audio, chipsets with annual revenue of more than $300m. Before ESS, Takise was general manager of NEC's Consumer Division, responsible for VR MIPS-based embedded processors, TV, set-top box and 1394 chipsets.

See related items:

GigOptix public offering to support enhanced strategic growth through acquisitions

Tags: GigOptix

Visit: www.gigoptix.com