2 October 2015

Soraa promotes VP of North America sales & marketing to senior VP, global sales & marketing

Soraa Inc of Fremont, CA, USA, which develops solid-state lighting technology built on 'GaN on GaN' (gallium nitride on gallium nitride) substrates, says that a surge in global demand for its full-visible-spectrum GaN-on-GaN LED lamps and Optical Light Engines has led it to promote George Stringer (most recently VP of North America sales & marketing) to senior VP of global sales & marketing, reporting directly to CEO Jeffery Parker. Stringer will lead the global sales organization, which has offices in USA, London and Tokyo.

"George is a highly recognized leader throughout the lighting industry with a history of success in building top sales talent and innovating sales processes," comments Parker. 

Stringer joined Soraa in 2013 and has led its sales expansion in North America. The firm says that his technical expertise in lighting and focus on delivering projects has helped it to increase sales, particularly in retail, hospitality and gallery/museum spaces. In his new role, Stringer will work closely with leading lighting designers, architects and building owners and operators on projects globally.

Prior to joining Soraa, Stringer worked for 16 years in senior-level sales and sales management roles at Acuity Brands Lighting, latterly as VP & general manager for Corporate Accounts, Renovation and Government, where he revitalized the National Account organization (introducing a new strategic vision and turning it into a high-performance sales channel). Stringer has expertise in all sales channels: distribution, agent specification, corporate accounts and consumer.

Tags: Soraa GaN-on-GaN

Visit: www.soraa.com