16 July 2013

Surging demand for Soraa’s GaN-on-GaN LED MR16 lamps spurs expansion of sales team

Soraa Inc of Fremont, CA, USA, which develops solid-state lighting technology built on ‘GaN on GaN’ (gallium nitride on gallium nitride) substrates, has appointed George Stringer as senior VP of North America Sales and Nick Farraway as senior VP of International Sales. The firm says that the appointments are due to a surge in demand for its full-visible-spectrum GaN-on-GaN LED MR16 lamps. Stringer and Farraway will both report to president & chief operating officer Dr Tom Caulfield.

“The Soraa VIVID LED MR16 lamp is widely regarded as the best in the world in terms of brightness and color rendering—this has fueled sales growth over the past year and created the need to expand our sales organization,” says Caulfield. “Both George and Nick bring energy, ingenuity and industry insight to help us chart a successful course for the company in the coming years.”

Stringer joins Soraa following 16 years with Acuity Brands Lighting in a variety of senior level sales and sales management roles. His last role at Acuity was as VP & general manager for Corporate Accounts, Renovation, and Government. He brings to Soraa considerable expertise in all sales channels and motions; direct, distribution, manufacturer’s representatives, and national and regional accounts, says the firm.

“Response to Soraa’s products from the marketplace has been extraordinary and I’m excited to be part of its seasoned and professional management team,” said Stringer.

With over 30 years of global industry experience, Farraway brings a wide range expertise in lamps, fixtures and applications to Soraa. He previously held senior executive roles at Sylvania, Thorn and Zumtobel Lighting, working through all channels from international project specification to general wholesale distribution and retail. He led the successful bid teams on several prominent international projects, including London Heathrow Airport Terminal 5 and Wembley International Football Stadium. Farraway holds a BEng from Middlesex University.

“Soraa maintains a rare agility that consistently outperforms the competition, not only in the inventiveness and quality of its products, but also in their ability to maneuver within the marketplace to create new business opportunities,” said Farraway. 

Tags: Soraa GaN-on-GaN LED MR16 lamps

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