- News
16 July 2013
Ascent Solar appoints distributor for UK and Ireland
Ascent Solar Technologies Inc of Thornton, CO, USA, a maker of copper indium gallium diselenide (CIGS) thin-film photovoltaic modules, which it integrates into its EnerPlex series of consumer products, has appointed West Coast Limited as a distributor of its EnerPlex products for the UK and Ireland (represented by PowerIT-2-Channel Ltd).
Founded in 1984, West Coast’s annual revenue exceeds €1bn. Over the past decade, the firm has become the largest UK distributor for companies such as Hewlett Packard, Samsung and Toshiba.
“This agreement enables Ascent to leverage West Coast's considerable distribution capabilities to reach nearly every consumer in the United Kingdom and Ireland via both e-commerce, retail and direct channels, bringing Ascent's EnerPlex products to market in force in an incredibly short period of time,” says John Maslanik, Ascent’s manager of business development. “Consumers in the UK and Ireland have shown great interest in renewable energy products, a trend which the EnerPlex series of products is perfectly situated to immediately benefit from. Furthermore, this agreement represents a blueprint for Ascent's expansion into new international markets, taking advantage of entrenched distribution channels and relationships which enable rapid deployment of EnerPlex products to an attractive target market.”