18 April 2012

TowerJazz partners with Fast Company Brazil to support initiatives and increased business in South America

Specialty foundry TowerJazz (which has fabrication plants at Tower Semiconductor Ltd in Migdal Haemek, Israel, and at its subsidiaries Jazz Semiconductor Inc in Newport Beach, CA, USA and TowerJazz Japan Ltd) has announced Sao Paulo-based Fast Company Brazil (a business agency created at the beginning of 2009 to support companies in the Brazilian market) as its new representative for South America, aiming to expand its presence in a fast-growing semiconductor industry region.

South America, and Brazil in particular, is a major focus for TowerJazz, driven by initiatives taken by the Brazilian government, involving fast-growing local fabless companies and design houses together with the established OEMs in the country. The expertise and close proximity of Fast Company Brazil will provide TowerJazz with additional access to South American countries and their emerging semiconductor markets.

Fast Company Brazil’s CEO & founder Jose Antonio Scodiero was previously VP of sales & marketing for AMD in Latin America. The firm is seeing increased business as the Brazilian government has identified the semiconductor industry as a high priority. For example, in the programs CI BRASIL (Integrated Circuit Brasil), the government has sponsored 20 local design houses and trained more than 500 people in microelectronics. TowerJazz aims to utilize such momentum in the country.

According to PwC, growth in the global semiconductor market will be powered by the increasing importance of the BRIC (Brazil, Russia, India and China) economies’ demand for semiconductor products. In the report ‘Faster, greener, smarter - reaching beyond the horizon in the world of semiconductors’, PwC says that both technological advances and the rising economies in those emerging markets will fuel the long-term growth of semiconductor demand, resulting in an annual average growth rate of 7.4% until 2015.

“TowerJazz’s portfolio in power management, RF and high-performance analog will enable Brazilian semiconductor companies to make strides in becoming significant players in the global market,” believes TowerJazz’s VP of sales Dani Ashkenazi. “Partnering with Fast Company Brazil will enable us to establish presence in the region and demonstrate our superior customer support to Brazilian companies,” he adds.

“The semiconductor market in South America is currently being formed and companies see value in personalized service to support their initiatives,” says Scodiero. “Our local business development experience combined with TowerJazz’s specialty process technologies, proven design enablement tools and excellent customer service will enable us to grow semiconductor business in this significant region,” he believes.

Tags: TowerJazz

Visit: www.fastcompanybrazil.com.br

Visit: www.towerjazz.com