5 March 2011

Osram’s LEDs rejuvenate Bangkok’s Siam Discovery Center

LED maker Osram Opto Semiconductor GmbH of Regensburg, Germany says that its Golden DRAGON Plus LEDs are at the core of fixtures using Signex LED architectural lighting, illuminating the multi-dimensional bubble-like structures at the front of the rejuvenated Siam Discovery Center (one of Bangkok’s first shopping malls).

Picture: Bangkok’s Siam Discovery Center, rejuvenated by floodlight using Osram Opto’s Golden DRAGON Plus LEDs.

Opened in 1997, the Siam Discovery Center has become a landmark in Bangkok. Its ‘One Floor – One Concept’ configuration has gained acclaim among tourists and local shoppers.

“When we were asked to create a lively illumination design for the Siam Discovery Center, we immediately picked the Golden DRAGON Plus RGB LEDs for their versatility in color rendering,” says Pongskorn Ouvuthipong, LED product director, Lighting and Equipment Public Company, which designed and installed the Signex lighting fixtures with a computer-controlled DMX512. “These RGB LEDs enable a wide range of colours, offering designers excellent flexibility in creativity," he adds. “Their consistency of color bin also helps deliver accurate lighting effects.”

There are 24,000 LEDs deployed in the 650 sets of floodlights behind the transparent plastic bubbles. The color-changing effect is designed by VISION DESIGN STUDIO (Thailand), which programs the computer system and creates color patterns each evening. There will also be special lighting designs for different events.

Osram Opto says that the new LED architectural lighting adds a sense of modernity to the center and makes the shopping mall more prominent among the surrounding buildings.

“Given the hot climate of the city, the robust thermal management of these LEDs — with thermal resistance of up to 11K/W — ensures the stability of the illumination effects,” says Kai-Chong Cheng, marketing director of Osram Opto Semiconductors Asia Ltd. “The long lifetime of over 50,000 hours (depending on operating conditions) of these LEDs also reduces maintenance work, causing minimal disruption to this busy shopping mall,” he adds.

Tags: Osram LEDs

Visit: www.osram-os.com

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