11 January 2011

Xenics opens US sales & support subsidiary

Xenics nv of Leuven, Belgium, a manufacturer of infrared detectors and customized imaging solutions covering the spectrum from long-wavelength infrared (LWIR) to the visible (0.4–14 microns), is broadening its market presence in North America by intensifying sales and application support via its subsidiary Xenics USA Inc in Boston, MA (which was incorporated last October).

Becoming fully operational this month, Xenics USA is headed by Luc DeBrouckere as CEO, an industry expert with 35 years of managerial and technical experience in IR imaging.

Xenics says that, after opening a sales and support office (sInfraRed Pte Ltd) in Singapore in 2008, it is now taking the next step in enlarging its footprint on the world market for IR imaging equipment and customized IR imaging solutions. Specifically, Xenics USA is tasked with increasing and facilitating sales, as well as offering direct local support to industrial and institutional customers throughout the US and Canada.

Besides serving industrial customers, Xenics USA is positioned to better penetrate the strategically important and rapidly growing market for security systems as well as the thriving institutional and OEM markets for governmental projects, where Xenics says it is prepared to meet formidable local competition.

“Our American customers are specifically interested in the range of short-wave and long-wave cameras and advanced IR imaging systems that Xenics is able to offer,” says DeBrouckere, citing in particular the firm’s IR image capture and processing solutions. “It’s important to us to comply with our customers’ preference of receiving solid technical and application support through a US-based entity,” he notes.

The product spectrum marketed and supported by Xenics USA will include all products and solutions in the firm's broad-based product portfolio. Technical support staff positions are now filled, and DeBrouckere has begun hiring technical staff in the US for sales and support.

“North America is a very important strategic market for us,” says Xenics’ founder & CEO Bob Grietens, who is also president of Xenics USA. “Of course, we face tough competition. But Xenics is ready to tackle these challenges and to grow with new products and developments that need strong local support,” he adds. “I’m sure our US subsidiary will give a definite boost to our worldwide market share.”

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