- News
28 January 2011
Handset shipments reach 400 million in Q4/2010
Global handset shipments grew 16% year-on-year to 400 million units in fourth-quarter 2010, according to market research firm Strategy Analytics.
“Apple was a star performer during the quarter, as it once again outgrew major rivals, held its top-five ranking, and announced a potentially lucrative tie-up with mega-operator Verizon Wireless in the US,” says senior analyst Alex Spektor. Apple’s market share of 4.1% is up from 2.5% in Q4/2009.
“It was a mixed quarter for the world’s major handset vendors,” notes director Neil Mawston. “Some brands outperformed, such as Apple, while others underperformed, such as LG and Nokia [slipping back due to tougher competition],” he elaborates. “LG continued to lose ground due to a weak smartphone portfolio, while Nokia suffered ongoing component shortages and sluggish sales in the important US market.”
LG’s market share has slipped from 9.8% in Q4/2009 to 7.7%, and Nokia’s from 36.8% to 31%. Meanwhile, Samsung has grown slightly from 20% to 20.2% and Blackberry-maker RIM from 3.1% to 3.7%. Most significantly perhaps, ‘Other’ (non-top-five) vendors have grown in market share from 27.7% to 33.5%.
Motorola shipped 11.3 million handsets in Q4/2010, of which 43% were smartphones. Significantly, the growing ratio of smartphone shipments, mostly Android, enabled Motorola’s handset division to make its first profit since Q4/2006.
For full-year 2010, handset shipments grew 16.3% to a record 1.36 billion units, driven by smartphones in mature markets and multi-SIM models in emerging markets. After shipments actually shrank by –0.6% in 2009 due to the economic downturn, the mobile industry recovered robustly in 2010, concludes Strategy Analytics.
Shipments (millions) |
Q4/09 |
2009
|
Q4/10 |
2010
|
||||
Nokia |
126.9 |
431.8 |
123.7 |
453.0 |
||||
Samsung |
68.8 |
227.1 |
80.7 |
280.2 |
||||
LG |
33.9 |
117.9 |
30.6 |
116.7 |
||||
RIM |
10.7 |
34.5 |
14.6 |
48.8 |
||||
Apple |
8.7 |
25.1 |
16.2 |
47.5 |
||||
Others |
95.4
|
333.2
|
133.8
|
413.8
|
||||
Total |
344.4
|
1169.6
|
399.6
|
1360.0
|
||||
|
|
||||||||
Vendor marketshare % |
Q4/09 |
2009 |
Q4/10 |
2010
|
||||
Nokia |
36.8% |
36.9% |
31.0% |
33.3% |
||||
Samsung |
20.0% |
19.4% |
20.2% |
20.6% |
||||
LG |
9.8% |
10.1% |
7.7% |
8.6% |
||||
RIM |
3.1% |
2.9% |
3.7% |
3.6% |
||||
Apple |
2.5% |
2.1% |
4.1% |
3.5% |
||||
Others |
27.7% |
28.5% |
33.5% |
30.4% |
||||
|
|
||||||||
Total Growth Year-over-Year |
17.2% |
–0.6% |
16.0% |
16.3% |
||||
|
||||||||
Table: Handset vendor shipments and market share in Q4/2010.
Handset shipments reach 327m in Q3
Asia-Pacific helping push global handset shipments to 1.34bn in 2010
Handset market grows to 346.2m in Q3, while Samsung gains market share
Mobile handset shipments to reach 1.43bn in 2011
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