News

21 December 2009

 

LED-backlit TV shipments to grow eight-fold to 26 million in 2010

Five years after their launch by Sony in 2004, overall LED-backlit LCD TV shipments rose from just 200,000 in 2008 to an expected 3.2 million units in 2009, marking the first year of general commercialization, according to market research firm DisplayBank’s ‘LED LCD TV Roadmap and Market Forecast’. Shipments are expected to then grow more than eight-fold to 25.9 million in 2010 (16% of a total 162 million LCD TVs), and then double to 51.9 million in 2011 before growing to 84.4 million in 2012 and 129 million in 2013 (61.5% of the LCD TV market).

The LCD TV has been expanding its market share continuously along with radical advances in technology in a short period of time, says DisplayBank. Ongoing development of the LED light source appears likely to generate more added-value to the LCD TV industry, adds the firm. With consumers favoring edge-type LED backlighting (which allow slimmer product design) compared with direct-type LED backlighting (which provides better picture quality), in second-half 2009 many TV makers launched edge-type LED-backlit LCD TVs. These are expected to account for 82% of all LED-backlit TVs in 2009 and to continue to show strength in 2010, reckons the market research firm.

Graphic: LED LCD TV roadmap and market forecast by maker.

In addition, large-size (40–50-inch) models launched in 2009 accounted for the biggest segment of the market. However, in 2010, 40-inch and 30-inch models are expected to comprise 50% and 29% respectively, as LED-based LCD TVs are projected to also extend to models below 30-inches.

Major TV brands aim to aggressively target the LED-based LCD TVs market in 2010. Samsung Electronics aims to ship more than 10 million units, while LG Electronics, Sony, and Sharp target 5–7 million units each and Philips, Toshiba, and Vizio 3–5 million units each. Such vendors are generally looking to ship 20-30% of their LCD TVs with LED backlights in 2010, and in some cases as much as 40%, concludes Allan Ji, a senior analyst at DisplayBank.

See related item:

LED TV backlighting market to grow at 148% to $7.5bn in 2013

Search: LEDs LED-backlit TVs

Visit: www.displaybank.com