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The new Asia regional headquarters of its LED-making subsidiary Osram Opto Semiconductors GmbH of Regensburg, Germany has been formally opened by CEO Dr Rüdiger Müller together with Dr Alfred Felder, CEO of Osram Opto Semiconductors Asia Ltd.

Osram Opto chose Hong Kong in order to be nearer to customers and partners in Asia, especially Greater China, Korea and Japan. Also, regional activities for other business units of Osram Opto Semiconductors’ parent company Osram have been located in Hong Kong since 2006. The new office will initially house staff to coordinate sales and marketing activities in Asia.

“Choosing Hong Kong as our new regional headquarters reflects our long-term commitment to Greater China and the Asia market, which is open to innovative solutions in LED lighting,” says Müller. “The opening of this office represents a successful step forward in the strategic development of Osram Opto Semiconductors in Asia and paves the way for us to strengthen our sales and marketing efforts here.”

The opening follows the groundbreaking last July of a second opto chip factory in Penang, Malaysia, which, when it opens in spring 2009, will be the world's most advanced chip factory to serve the booming LED market, the firm claims. The production capacity expansion enabled by the new factory in Penang, together with the opening of the Hong Kong headquarters, should mean that Osram Opto better placed to meet growing demand for LEDs in Asia Pacific, the firm reckons.

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